Question

Need to discuss about Airbnb and Flipboard collaborative marketing

What features or aspects are being provided that involve consumer collaboration?

How are they using them in their marketing?

How effective do you think they are?

What other collaboration means could they utilize?

I don’t need explanation of what is collaboration

Answer 1

Q: What features or aspects are being provided that involve consumer collaboration?

Answer: Both Airbnb and Flipboard join hands and with help of collaborative marketing gave their customers the experience and content of their interest, Flipboard is a news aggregator and Airbnb is a room sharing app which books apartments and Flipbaord to give a best content and experience to its present, past and prospect customers to open the new Flipboard app or website and explore and create Airbnb experiences and heart the stories.

With the freshly launched Airbnb Trips, travellers not just book the apartment but they can book experience with local like minded hosts, i.e. joining local jogging group, etc.

Q: How are they using them in their marketing?

Answer: With the launch of its new app Flipboard is giving its users the content of their interest at one place and its users can explore stories of Airbnb experiences and even can visit Airbnb website through their app if the user wants to know more about Airbnb and even if they want to book a room/apartment and this has helped Flipboard to attract its current , past and prospects users to explore and use the Flipboard app or website for their content of interest and this has helped Flipboard to increase its users base of Airbnb from zero to in thousands.

So both Flipboard and Airbnb has used each other's platforms to increase its user base with the help of great content which included photo gallery and vertical videos.

  Q : How effective do you think they are?

Answer: They are very effective in their collaborative marketing since this has helped them to increase the user base of their app and website with the great content which made with the help of experts and the content which was of users interest and this has given them good CTR(Click Through Rate) and new users/visitors of their app and website.

What other collaboration means could they utilize?

Answer: They could give the discount to its users who book the room/apartment with Airbnb through their app during the campaign and points even after the campaign for frequent users which can be redeemed in next apartment booking through their app.