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Changes in one or more of the determinants of demand (consumer tastes, the number of buyers...

Changes in one or more of the determinants of demand (consumer tastes, the number of buyers in the market, the money incomes of consumers, the prices of related goods, and expected prices) shift the market demand curve. A shift to the right is an increase in demand; a shift to the left is a decrease in demand. A change in demand is different from a change in the quantity demanded, the latter being a movement from one point to a n other point on a fixed demand curve because of a change in the product’s price.

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