Instructions: Write a 3 to 5 page paper on
Prepare an analysis of how a particular health care product or service provider can segment, target, and distinctly position their product or service in the health care marketplace.
Examples Product: dressings, canes, wheelchairs, tooth brush, syringes, braces, a pharmacy product, diabetic testing equipment, a specific vaccine, etc. Service organization: hospital (large academic, community, specialty, psychiatric, etc.), rehabilitation facility, pharmaceutical firm, neighborhood or large corporate drug store pharmacy, a non-hospital clinical laboratory, a stand-alone surgery center, home care, hospice agency, etc.
Due to increased competitive environment health care providers in the hospitals searching for good products inorder to deliver quality care and safety for the Patient..new health care products have more demand in market..It begin with technology innovation and biomaterial usage that aim to avoid commercial and regulatory issues..Patients are searching for high quality service and product for their health illness..it is important to get know about regulatory status and Identify the position in which your products stands..
Health care products mostly affected by pricing and reimbursement.. planning and pricing and reimbursement strategy can improve the development process..when making this process marketers should know about the payers( government, Hospital,or third party)..Reimbursement planning helps to develop specific clinical data on performance and benefits helps to identify strategic business relationship...
Look for quality,safety and effectiveness of the product and market research, regulatory issues and reimbursement and privacy strategy...scientific expertise Important for market forces to achieve successful and profitable products..marketers should take care to develop marketing strategies customized for different populations..Health care marketers should understand how government health policies can impact marketing prices..when marketers employed under Hospitals or clinic privacy is important concern for health care marketing..They must know about privacy laws..Research make marketing so sensitive..
positioning is important for discovering the product and company in the market level..It focus on target customers mind..marketing communication, packaging, product performance, reference, media communications can improve health care product in market level..
Instructions: Write a 3 to 5 page paper on Prepare an analysis of how a particular...
Prepare an 3-5 page analysis of how a particular health care product or service provider can segment, target, and distinctly position their product or service in the health care marketplace. Examples Product: dressings, canes, wheelchairs, tooth brush, syringes, braces, a pharmacy product, diabetic testing equipment, a specific vaccine, etc. Service organization: hospital (large academic, community, specialty, psychiatric, etc.), rehabilitation facility, pharmaceutical firm, neighborhood or large corporate drug store pharmacy, a non-hospital clinical laboratory, a stand-alone surgery center, home care, hospice...