Question

Prepare an 3-5 page analysis of how a particular health care product or service provider can segment, target, and distinctly position their product or service in the health care marketplace.

Examples

1. Product: dressings, canes, wheelchairs, tooth brush, syringes, braces, a pharmacy product, diabetic testing equipment, a specific vaccine, etc.
2. Service organization: hospital (large academic, community, specialty, psychiatric, etc.), rehabilitation facility, pharmaceutical firm, neighborhood or large corporate drug store pharmacy, a non-hospital clinical laboratory, a stand-alone surgery center, home care, hospice agency, etc.

Answer 1

Due to increased aging population long-term care services and their regular usage products like crutches,canes and wheelchair and other disposable products have more demand in market..In developed countries health care infrastructure improved and home health care services is in demand for easy accessibility of products and services by spending through health insurance and reimbursement..so in that particular region vendor demand increased for providing those services and products..They make strategic investment for developing and producing innovative products,increased the view in network and they have competition between other vendors for product availability with competitive prices by multi-channel distribution network..it make introduction of variety of new products and services..

In well developed countries like UK, Germany, France, and united states have significant growth in market place... because of lifestyle modification people getting obesity, diabetes,sleep apnea so people approch towards purchasing those products increased and market growth increased in that place..The growth of health care services and products getting affected due to lack of awareness about their particular products and services among public and distribution network was less about health care services..There is lack in skilled professionals and unqualified seller for their products sales ,vendors unable to compete in the market..

Vendors transferring their products to China,India to reduce the cost of manufacturing that make Development of the health care market in developed countries..Due to this shift by vendors accessibility of products and services there is increased in market.. government in some countries introducing several programs to improve the affordability and accessibility of health care..government initiatives to improve their health care market is also important primary growth of health care..

Small vendors selling their products are service only in the particular region.. regional vendors of home care services market compete with large vendors for quality, pricing, market and financial resources..currently some disease condition can be managed at home with the help of ventilator, nebulizer, oxygen delivery system, dialysis and inhaler due to this their health care market increased and because of aging population and disease growth their products and services increased in market place.. vendors target their market place with patient dependency..patient dependency on health care professional reduced due to this available products products segment includes monitoring devices,assisted devices and preventive health care products...