Question

2,3,4

QUESTION 2 Lulu Lemon is a women's athletic apparel company, holds low market share in a high growth market. According to BCG matric Lulu Lemon can be classified as QUESTION 3 Increasing the sales to curront customers without changing the product characteristics is known as market QUESTION 4 Luhu Lemon a successful brand for women's athletic apparel, has now introduced a line of children athletic apparel and products, This is an example o

Answer 1

2. The Boston Consulting Group's product portfolio matrix (BCG) matrix analyses business performances of companies in the market with its market share. It classify companies into broad four categories based on their market shares in market:

i. Stars: Companies that has high market shares in a high growth market.

ii. Cash Cows: Companies that occupy high market shares in a low growth market.

iii. Question Marks: Companies having low market shares in a high growth market.

iv. Dogs: Companies having low growth and low growth rate in market.

In this case the Lulu Lemon according to BCG matrix can be classified as Question marks.

3. Market segmentation is one of the marketing strategies adopted by firms to increase sales of their products to consumers without changing product characteristics. This strategy is based on actual needs, preferences and demands of consumers for products. A company under market segmentation strategy first assess the preferences and needs of consumers for its products and then classify consumers under different market segments. Therefore, the answer is

Market segmentation

4. Product diversification is the branding, repackaging, resizing or launching of new versions of a product in the market. It is used by companies that experience dip in their sales revenues and aims to increase their sales in the market. Here in this case, Lulu lemon selling brand for women's athletic apparel introduces a new line of children athletic apparel and products which resizing and redesigning of athletic apparel for children. Therefore, the answer is

Product diversification.