Question

ter 7 Questions • What is the distinction between B2B and B2C Marketing>the ultimate user • What is the role of the salesperson in B2B and B2C Marketing • Who is involved in B2B Marketing • What is the North American Industry Classification (NAICS) • What are the 6 stages of the B2B Buying Process • What are the 3 factors that affect the buying process • What are the 4 general types of cultures What are the 3 types of buying situations • How has the Internet changed B2B marketing

Answer 1

Distinction between B2B and B2C marketing are

Particulars	B2B	B2C
Customer relation	Builds personal	Builds transactional
Communication	Open in the decision making process that enable good for both parties.	Simplify the process to make it customer oriented
Branding	More focus on relationships	More focus on satisfaction to consumers
Market	Always start with niche market	Starts working in created market

The Role of Salesperson in B2B and B2C marketing is selling products and services to the target audience who are different in B2B and B2C marketing. The process is different, but the end result is customer satisfaction and sale of product and services of company.

The Sales persons employed by the company in the marketing department are involved with the production and finance, essentially whole company is involved in selling a product to another company.

The classification of business establishments by the type of economic activities conducted by companies is done by NAICS and is used by Government and businesses of Canada, Mexico, USA.

The six stages of B2B buying process are

a) Realization of the customer that there is a problem

b) Commitment to fix the problem identified

c) Finding out the options for the problem

d) Determine the solution to the problem

e) Taking decision for the problem

f) Finally selection the best option solution for the problem.

The 3 factors that affect the buying process

1. Affordability
2. Then what makes sense and is in the interest
3. Psychological factor

4 general types of culture are

Clan Culture.

Adhocracy Culture.

Market Culture.

Hierarchy Culture.

3 types of buying situation

1. New purchases
2. Modified repurchases
3. Straight repurchase

With the use of Internet B2B marketing has changed a lot. With use of Internet marketing in B2B sales the sales of companies have increased many fold times. There is more easy and fast accessibility and flexibility in dealing and faster execution of decisions and outcomes.