(a) United Airlines:
Market Cap = $ 20.66 billion and Revenue = $ 39.58 billion
Market Cap / Revenue = 20.66 / 39.58 ~ 0.522
Southwest Airlines:
Market Cap = $ 27.49 billion and Revenue = $ 19.83 billion
Market Cap / Revenue = 27.49 / 19.83 ~ 1.386
(b) United Airlines:
Enterprise Value (EV) = Market Cap + Debt - Cash = 20.66 + 12.01- 5.09 = $ 27.58 billion
EV / Revenue = 27.58 / 39.58 ~ 0.697
Southwest Airlines:
Enterprise Value (EV) = Market Cap + Debt - Cash = 27.49 + 3.17 - 3.06 = $ 27.6 billion
EV / Revenue = 27.6 / 19.83 ~ 1.392
(c) The EV / Revenue ratio is more meaningful as Revenue encompasses the cash flows coming from both equity and debt (sources of capital) which is consistent with the fact that EV encompasses the value of both equity and debt. The Market Cap / Revenue Ratio is incosistent because the numerator is the price of only the equity held by the firm whereas the denominator encompasses cash flows accruing to both equity and debtholders.
another answer for C
C) The market capitalization to revenue ratio cannot be meaningfully compared when the firms have different amounts of leverage, as market capitalization measures only the value of the firm's equity. The enterprise value to revenue ratio is therefore more useful when firm's leverage is quite different, as it is here.
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