Question

Consider a residential area and two shopping centers that are possible destinations. From 2:00 to 3:00PM on Sunday afternoon, 900 vehicle-based shopping trips leave the residential area for the two shopping centers. A joint mode and destination choice logit model (choice of either auto or bus and shopping center I or 2) is estimated, giving the coefficients in Table 4. Initial travel times to cach shopping center are shown in Table 5 3. Table 3, Coefficients for Joint Mode-Destination Choice Model Auto Coctficien Bus Coeficient Auto Constant Travel Time in Minutes 0,6 0.0 0.3 0.012 Commercial Floor Space (in thousands of ft)0.012 Table 4. Travel Times to Shopping Centers Travel Time fin minutesBy Auto By Bus To shopping center I To shopping center 2

Part (A): If shopping center 2 has 400,000 f of commercial floor space and shopping center 1 has 250,00o f? determine the distribution of Saturday aftermoon shopping trips by destination and mode Part (B): Shopping center 1 realized they have an abundance of customers and now wants to charge for parking to make a profit. The model has been re-estimated to include this new aspect (Table 6). How much can they harge for parking and still attract more customers than shopping center 2? How much money will they make i parking fecs? Table 5. Re-estimated coefficients for Joint Mode Destination Choice Model ariable Auto Coefficient 0.6 0.3 0.012 -0.03 Bus Coefficient 0.0 Auto Constant Travel Time in Minutes Commercial Floor Space (in thousands of ft) Parking cost (S) 0.012 -0.03

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