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Research and discuss the methods that Fiat FCA uses predominantly in its international trade.

Research and discuss the methods that Fiat FCA uses predominantly in its international trade.

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Fiat FCA Incorporates differentiation based targeting strategy because of several brands it has under its name.

All in all it adopts value based and usage positioning strategy across International markets. The strategy varies for all countries and is multi Domestic competitive Strategic plan.

Fiat FCA uses international cash management framework with complete scrutiny of transactions involving cross border payments and negotiates inter bank rates for international sales kf products.

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