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option a ) implement new packaging
option b) maintain existing packagibg or look for other alternatives
S8ccer apparel at Walmart h Yooa apparel on Amazon As Under Armour expands into new markets with new product offerings, it mu
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Answer #1

The primary objective of Under Armour is to maintain and MAXIMIZE ITS BRAND REPUTATION AND RECOGNITION. To maximize brand recognition and to create an impact in customer's mind, it is necessary that it gets displayed to the customer more and more.

The idea of product manger to put shirts in boxes instead of putting them on hanger or shelf whereby the boxes will demonstrate the brand looks a better option as it directly helps Under Armour in achieving its objective of brand recognition. Further, the contention of product manager that box will protect the shirts from getting damaged is valid and is supportive to achieve the objective of MAXIMIZING BRAND REPUTATION.

In view of the above, option (a) of implementing new packaging looks a better option. Also, it would help in attracting customers as customers have general capacity to get attracted towards better labeling and packaging.

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