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Table 1: Pepita Disco Performance, 2011 (UYU in millions) Units sold 100 million units Revenue 200...

Table 1: Pepita Disco Performance, 2011 (UYU in millions)

Units sold 100 million units
Revenue 200
Variable costs
Materials 30
Direct labor(manufacturing,sales) 40
Opearational costs(manufacturing,inventory,delivery) 30
Other variable costs 20
Margin on Sales 80
Fixed Costs
Marketing and advertising 10
Research and development 10
Other fixed costs(e.g head office) 40
Net margin 20

a.) Reduce research and development 10% and, as a result, unit sales decreased 5%?

b.  Reduce marketing and advertising 10% and, as a result, unit sales decreased 5%?

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Answer #1
Pepita Disco Performance, 2011 (UYU in millions) A. B.
Units sold 100 million units 95 95
Per unit price 2 2 2
Revenue 200 190 190
Variable costs
Materials 30 30 30
Direct labor(manufacturing,sales) 40 40 40
Operational costs(manufacturing,inventory,delivery) 30 30 30
Other variable costs 20 20 20
Margin on Sales 80 70 70
Fixed Costs
Marketing and advertising 10 10 9
Research and development 10 9 10
Other fixed costs(e.g head office) 40 40 40
Net margin 20 11 11
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