Table 1: Pepita Disco Performance, 2011 (UYU in millions)
Units sold | 100 million units |
Revenue | 200 |
Variable costs | |
Materials | 30 |
Direct labor(manufacturing,sales) | 40 |
Opearational costs(manufacturing,inventory,delivery) | 30 |
Other variable costs | 20 |
Margin on Sales | 80 |
Fixed Costs | |
Marketing and advertising | 10 |
Research and development | 10 |
Other fixed costs(e.g head office) | 40 |
Net margin | 20 |
a.) Reduce research and development 10% and, as a result, unit sales decreased 5%?
b. Reduce marketing and advertising 10% and, as a result, unit sales decreased 5%?
Pepita Disco Performance, 2011 (UYU in millions) | A. | B. | |
Units sold | 100 million units | 95 | 95 |
Per unit price | 2 | 2 | 2 |
Revenue | 200 | 190 | 190 |
Variable costs | |||
Materials | 30 | 30 | 30 |
Direct labor(manufacturing,sales) | 40 | 40 | 40 |
Operational costs(manufacturing,inventory,delivery) | 30 | 30 | 30 |
Other variable costs | 20 | 20 | 20 |
Margin on Sales | 80 | 70 | 70 |
Fixed Costs | |||
Marketing and advertising | 10 | 10 | 9 |
Research and development | 10 | 9 | 10 |
Other fixed costs(e.g head office) | 40 | 40 | 40 |
Net margin | 20 | 11 | 11 |
Table 1: Pepita Disco Performance, 2011 (UYU in millions) Units sold 100 million units Revenue 200...
Table 1: Pepita Disco Performance, 2011 (UYU in millions) Units sold 100 million units Revenue 200 Variable costs Materials 30 Direct labor(manufacturing,sales) 40 Opearational costs(manufacturing,inventory,delivery) 30 Other variable costs 20 Margin on Sales 80 Fixed Costs Marketing and advertising 10 Research and development 10 Other fixed costs(e.g head office) 40 Net margin 20 a. Reduce variable costs per unit 10% and, as a result, unit sales decreased 10%?
Table 1: Pepita Disco Performance, 2011 (UYU in millions) Units sold 100 million units Revenue 200 Variable costs Materials 30 Direct labor(manufacturing,sales) 40 Opearational costs(manufacturing,inventory,delivery) 30 Other variable costs 20 Margin on Sales 80 Fixed Costs Marketing and advertising 10 Research and development 10 Other fixed costs(e.g head office) 40 Net margin 20 1. What would be the absolute and percentage changes in net margin if Pepita Disco were to: a. Reduce research and development 10%? b. Reduce marketing and...
Table 1: Pepita Disco Performance, 2011 (UYU in millions) Units sold 100 million units Revenue 200 Variable costs Materials 30 Direct labor(manufacturing,sales) 40 Opearational costs(manufacturing,inventory,delivery) 30 Other variable costs 20 Margin on Sales 80 Fixed Costs Marketing and advertising 10 Research and development 10 Other fixed costs(e.g head office) 40 Net margin 20 a. Reduce all variable costs 10%? b Get its salespeople to sell 10% more? c Raise its price 10%? g. Lower its price 10%?
Table 1: Pepita Disco Performance, 2011 (UYU in millions) Units sold 100 million units Revenue 200 Variable costs Materials 30 Direct labor(manufacturing,sales) 40 Opearational costs(manufacturing,inventory,delivery) 30 Other variable costs 20 Margin on Sales 80 Fixed Costs Marketing and advertising 10 Research and development 10 Other fixed costs(e.g head office) 40 Net margin 20 Now, imagine a similar company, called Yuckles Pet Products, which sells more expensive products than Pepita Disco. It has exactly the same revenues, total fixed costs, and...
Table 1: Pepita Disco Performance, 2011 (UYU in millions) Units sold 100 million units Revenue 200 Variable costs Materials 30 Direct labor(manufacturing,sales) 40 Opearational costs(manufacturing,inventory,delivery) 30 Other variable costs 20 Margin on Sales 80 Fixed Costs Marketing and advertising 10 Research and development 10 Other fixed costs(e.g head office) 40 Net margin 20 Now, imagine a similar company, called Yuckles Pet Products, which sells more expensive products than Pepita Disco. It has exactly the same revenues, total fixed costs, and...
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