Which of the following is true about earned media? A. The idea behind earned media is...
Which of the following is true about earned media?
| A. |
The idea behind earned media is to get people talking about the brand—whether through media coverage or through word of mouth. |
|
| B. |
Earned media includes magazine, outdoor, radio, newspaper advertising, or display advertising on a website. |
|
| C. |
Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content. |
|
| D. |
Earned a new form of promotional tactic where brands are becoming publishers of their own content in order to maximize the brand’s value to customers as well as increase their search rank in Google. |
_________ media includes television, magazine, outdoor, radio, or newspaper advertising.
| A. |
Paid |
|
| B. |
Owned |
|
| C. |
Earned |
|
| D. |
Free |
According to the AIDA model, which of the following is the first step in the purchase-decision process?
| A. |
Action |
|
| B. |
Interest |
|
| C. |
Attention |
|
| D. |
Desire |
Homework Answers
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Which of the following is true about earned media?
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