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Analytical Thinking [LO4-2, LO4-3, LO4-4] "Two dollars of gross margin per briefcase? That's ridiculous!" roared Roy...

Analytical Thinking [LO4-2, LO4-3, LO4-4]

"Two dollars of gross margin per briefcase? That's ridiculous!" roared Roy Thurmond, president of First-Line Cases, Inc. "Why do we go on producing those standard briefcases when we’re able to make over $12 per unit on our specialty items? Maybe it’s time to get out of the standard line and focus the whole plant on specialty work."

Mr. Thurmond was referring to a summary of unit costs and revenues that he had just received from the company’s accounting department:

Standard
Briefcases

Specialty
Briefcases

Selling price per unit

$

23.25

$

41.50

Unit product cost

21.25

28.80

Gross margin per unit

$

2.00

$

12.70

FirstLine Cases produces briefcases from leather, fabric, and synthetic materials in a single plant. The basic product is a standard briefcase that is made from leather lined with fabric. The standard briefcase is a high-quality item and has sold well for many years.

Last year, the company decided to expand its product line and produce specialty briefcases for special orders. These briefcases differ from the standard in that they vary in size, they contain the finest leather and synthetic materials, and they are imprinted with the buyer’s name. To reduce labor costs on the specialty briefcases, automated machines do most of the cutting and stitching. These machines are used to a much lesser degree in the production of standard briefcases.

"I agree that the specialty business is looking better and better," replied Beth Mersey, the company's marketing manager. "And there seems to be plenty of demand out there, particularly because the competition hasn't been able to touch our price. Did you know that Velsun Company, our biggest competitor, charges over $45 a unit for its specialty items? Now that’s what I call gouging the customer!"

A breakdown of the manufacturing cost for each of FirstLine Cases’ products is given below:

Standard
Briefcases

Specialty
Briefcases

Units produced each month

20,000

3,500

Direct materials:

Leather

$

7.00

$

11.00

Fabric

1.00

1.20

Synthetic

0

6.00

Total materials

8.00

18.20

Direct labor
(0.50 DLH and 0.40 DLH @ $11.00 per DLH)

5.50

4.40

Manufacturing overhead
(0.5 DLH and 0.4 DLH @ $15.50 per DLH)

7.75

6.20

Total cost per unit

$

21.25

$

28.80

Manufacturing overhead is applied to products on the basis of direct labor-hours. The rate of $15.50 per hour was determined by dividing the total manufacturing overhead cost for a month by the direct labor-hours:

Predetermined overhead rate

=

Manufacturing overhead

=

$176,700

=

$15.50 per DLH

Direct labor-hours

11,400 DLHs

The following additional information is available about the company and its products:

a. Standard briefcases are produced in batches of 1,000 units, and specialty briefcases are produced in batches of 100 units. Thus, the company does 20 setups for the standard items each month and 35 setups for the specialty items. A setup for the standard items requires one hour, whereas a setup for the specialty items requires two hours.

b. All briefcases are inspected to ensure that quality standards are met. Each month a total of 230 hours is spent inspecting the standard briefcases and 270 hours is spent inspecting the specialty briefcases.

c. A standard briefcase requires 0.6 hours of machine time, and a specialty briefcase requires 1.3 hours of machine time.

d. The company is considering the use of activity-based costing as an alternative to its traditional costing system for computing unit product costs. The activity-based costing system has already been designed and costs have been allocated to the activity cost pools. The activity cost pools and activity measures are detailed below:

Activity Cost Pool

Activity Measure

Estimated Overhead
Cost

Purchasing

Number of orders

$

9,900

Material handling

Number of receipts

25,200

Production orders and setups

Setup-hours

10,800

Inspection

Inspection-hours

18,500

Frame assembly

Assembly-hours

13,000

Machine-related

Machine-hours

99,300

$

176,700

Expected Activity

Activity Measure

Standard
Briefcases

Specialty
Briefcases

Total

Number of orders:

Leather

60

20

80

Fabric

80

30

110

Synthetic material

0

140

140

Number of receipts:

Leather

65

20

85

Fabric

80

30

110

Synthetic material

0

225

225

Setup-hours

?

?

?

Inspection-hours

230

270

500

Assembly-hours

600

700

1,300

Machine-hours

?

?

?

Required:

1. Using activity-based costing, determine the amount of manufacturing overhead cost that would be assigned to each standard briefcase and each specialty briefcase.

2. Using the data computed in part (1) above and other data from the case as needed, determine the unit product cost of each product line from the perspective of the activity-based costing system.

3. Within the limitations of the data that have been provided, evaluate the president’s concern about the profitability of the two product lines.

Required 1

Using activity-based costing, determine the amount of manufacturing overhead cost that would be assigned to each standard briefcase and each specialty briefcase. (Do not round intermediate calculations. Round your answers to 2 decimal places.)

Manufacturing overhead cost per unit of:

Standard Briefcases_______

Specialty Briefcases_______

Required 2

Using the data computed in requirement 1 and other data from the case as needed, determine the unit product cost of each product line from the perspective of the activity-based costing system. (Do not round intermediate calculations. Round your answers to 2 decimal places.)

Unit Product Cost of:

Standard Briefcases _________

                                   

Specialty Briefcases_________

Required 3

Within the limitations of the data that have been provided, evaluate the president’s concern about the profitability of the two product lines. (Loss amounts should be indicated with a minus sign. Do not round intermediate calculations. Round your answers to 2 decimal places.)

Standard Briefcases _________

                                   

Specialty Briefcases_________

0 0
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Answer #1
1 Setup-hours:
Standard Specialty Total
Number of setup for a month a 20 35
Time required per setup (in hours) b 1 2
Setup-hours a*b 20 70 90
Machine-hours:
Standard Specialty Total
Units produced each month a 20000 3500
Machine time required per unit (in hours) b 0.6 1.3
Machine-hours a*b 12000 4550 16550
Activity based overhead rates:
Activity cost pools Estimated
overhead
Cost driver Estimated
use of
cost
drivers
Overhead
rate
a b a/b
Purchasing 9900 Number of orders 330 30 Per order
(80+110+140)
Material handling 25200 Number of receipts 420 60 per receipt
(85+110+225)
Production orders and setups 10800 Setup-hours 90 120 Per setup hour
Inspection 18500 Inspection-hours 500 37 per inspection hour
Frame-assembly 13000 Assembly-hours 1300 10 Per assembly hour
Machine -related 99300 Machine-hours 16550 6 per machine hour
Assignement of overhead cost:
Activity cost pools Standard Specialty
Overhead
rate
Use of cost
drivers
Overhead
assigned
Overhead
rate
Use of cost
drivers
Overhead
assigned
a b a*b c d c*d
Purchasing 30 140 4200 30 190 5700
(60+80) (20+30+140)
Material handling 30 145 4350 30 275 8250
(65+80) (20+30+225)
Production orders and setups 120 20 2400 120 70 8400
Inspection 37 230 8510 37 270 9990
Frame-assembly 10 600 6000 10 700 7000
Machine -related 6 12000 72000 6 4550 27300
Total overhead assigned e 97460 66640
Units produced each month f 20000 3500
Manufacturing overhead cost per unit (e/f) 4.87 19.04
2 Unit product cost:
Standard Specialty
Direct materials (total) 8 18.2
Direct labor 5.5 4.4
Manufacturing overhead (Refer 1) 4.87 19.04
Total 18.37 41.64
3 Standard
briefcase
Specialty
briefcase
Selling price per unit a 23.25 41.5
Unit product cost b 18.37 41.64
Gross margin per unit a-b 4.88 -0.14
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