Question

The following information pertains to Trisan Company's budgeted income statement for the month of June 2011​:

Requirements

​(a)

Determine the​ company's breakeven point in both units and dollars.

​(b)

The sales manager believes that a $18,000 increase in the monthly advertising expenses will result in a considerable increase in sales. How much of an increase in sales must result from increased advertising in order to break even on the monthly​ expenditure?

​(c)

The sales manager believes that an advertising expenditure increase of $18,000 coupled with a 15%
reduction in the selling price will double the sales quantity. Determine the net income​ (or loss) if these proposed changes are adopted.

The following information pertains to Trisan Companys budgeted income statement for the month of June 2011: (Click the icon

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Answer #1
a. Break Even Point
i Sales 380000
ii Variable Cost 152000
iii Contribution            228,000
iv Margin %  
(iii/ i )*100
60%
v Fixed Cost $        240,000
vi Break Even Point
(v/iv)
$        400,000
vii Break Even Point
( in Units)
2000

b.

i Contribution Margin 60%
ii Current Fixed Cost $        240,000
iii Proposed Additional Advertisement Cost $          18,000
iv Proposed Fixed Cost (ii+iii) $        258,000
v Break Even Point (iv/i) $        430,000
vi Current Sales $        380,000
vii Additional Sales Required (v-vii) $          50,000

c.

Sales ( 1900 Units) $        380,000
Variable Cost $        152,000
Contribution $        228,000
Selling Price / Unit $                200
Contribution Margin 60%
Contribution /Unit $                120
Variable Cost / Unit $                  80
Proposed decrease in selling price $                  30
Proposed Selling Price $                170
Revised Contribution / Unit $                  90
Revised Contribution for 3800 Units $        342,000
Fixed Cost $        258,000
Profit $          84,000
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