Placing advertising messages in web-based, mobile, console, or handheld video games to advertise or promote a product, service, organization, or issue is known as:
| A. |
infomercials. |
|
| B. |
advergaming. |
|
| C. |
podcasts. |
|
| D. |
media planning. |
The number of target customers who are exposed to a commercial at least once during a specific period (usually four weeks) is called ______.
| A. |
cost per click |
|
| B. |
frequency |
|
| C. |
reach |
|
| D. |
cost per contact |
_____ involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events.
| A. |
Audience selectivity |
|
| B. |
Product placement |
|
| C. |
Corporate communication |
|
| D. |
Cooperative advertising |
Placing advertising messages in web-based, mobile, console, or handheld video games to advertise or promote a product, service, organization, or issue is known as: B. Advergaming
C. Reach
B. Product placement
Placing advertising messages in web-based, mobile, console, or handheld video games to advertise or promote a...
COMING TOGETHER” TO FIGHT OBESITY How many fun ways are there to burn off 140 calories? Many—at least according to a television commercial placed by Coca-Cola in January 2013 designed to remind drinkers of its regular sodas that they can fight obesity by “coming together” by engaging in activities such as dancing, walking, laughing, and playing sports. Another longer commercial was more serious in tone, offering more details on the ways in which the international corporation was trying to respond...