What are the advantages and disadvantages of using ROI to evaluate digital business initiative's proposal?
The advantages of using ROI to evaluate digital business initiatives is that it allows for objective evaluation of proposals. It allows proper ranking and scoring of individual proposals and based on this qualitative biases can be avoided and hence maximization of returns on invested funds can be achieved.
While the disadvantages of this method of evaluation is that only quantitative benefits are taken into account. While qualitative benefits are difficult to be taken into account in this method and this is the biggest constraint here.
What are the advantages and disadvantages of using ROI to evaluate digital business initiative's proposal?
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