Question

Question 48 2 pts One of the more popular disruptive retail tactics is to open a multi level marketing company store located in a mall eCommerce site Pop Up Store

Answer 1

Question 48:- Answer: Option (c):- eCommerce Site.

Reason:- Although all the firms have its retail shops with moderate reputation and grossing average income which equals marginal cost with marginal revenue in order to attain the profits at equilibrium level. But apart from earning average revenue, every firms started to upgrade their marketing and sales strategy in the unique way. Advancements of technology and also to capture the customers need and the implementing it in the marketing strategy will fetch more profits for the long-period. Such improvements can be operated with the help of using the e-commerce portal techniques. By fulfilling the both the customers needs and increasing the rate of consumer surplus, e-commerce sites are provided and maintained by all retail companies by providing discount for all basic needs required by the customer in day to day life. But this strategy can be achieved only doing market research and reading the pulse of all customers and makes the things to reach to all end users and attracting them by influence of more products produced by particular products of the Retail branded companies. So the tactics of opening the e-commerce site is considered as the one among disruptive retail techniques. For example Amazon wins the heart of the customers till now by providing the vast online service. But the Walmart company looses its market of when executive team only concentrated only to expand the units across the borders rather than making their products to sale through on-line mode.