what is the duistribution channels of HUL in india and how they distribute? how is this...
what is the duistribution channels of HUL in india and how they distribute?
how is this change different from their distribution channels back in 2008?
Homework Answers
Distribution channels of HUL in India:
- HUL in India uses intensive distribution techniques where they supply their products at every retail shop so that products are made easily available to the customers.
- HUL uses redistribution stockiest (RS) where a person keeps stock on behalf of the company and distributes it to different distribution units.
- HUL now tries to set up different warehouses at different locations so that stocks are made easily available to the retailers as and when refilling is required.
- Setting up self serving stores is what is a change implemented by HUL in the recent times.
How is this change different from their distribution channels back in 2008:
- Earlier the products were made available to the customers by retail stores only where no self service option was available.
- Earlier number of warehouses were not opened up at different locations to help refill the stock at retail houses.
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