Question

• 1. When drug maker GlaxoSmithKline plc launched Requip for restless-leg syndrome, few consumers had heard of the problem, and some physicians were skeptical that it even existed. Despite these problems, the drug is now very successful. Should the marketing of a health care product that is not immediately recognized as responding to a health care need (a) have more government oversight and control, or (b) be left to allow market forces to decide its value

• 2. Research studies show that surgery patients in rooms with much natural light require less pain medication and have drug costs 21 percent less than for equally ill patients assigned to darker rooms. How could a hospital use this study to enhance its product design and to market its inpatient surgery services to patients, physicians, and payers?

Answer 1

1. The drug should have government oversight and control. This will prevent the concerned companies to sell tge drug at a very high cost. Also it is a new drug so government should have a supervision to avoid its misuse and check on its adverse effects.

2. Sunlight helps in synthesis of vitamin D important for muscle and bone health. Sunlit rooms also have a positive environment. By keeping the inpatient rooms well ventilated and enough windows for sunlight helps in early recovery of patients.