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Question 1: Company X sells product B Unit sales revenue of product B is 15 TL Unit variable cost for product B is 12 TL Tota
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Answer #1

Question -1.

a) Contribution margin = Selling price - Variable cost = 15 -12 = 3

b) Target sales = ( Fixed cost + Desired profit ) / CM ratio.

>> CM ratio = ( CM * 100 ) / Sales = ( 3 * 100 ) / 15 = 20 %

>> Target sales ( Revenue ) = (600 + 120 ) / 20 % = 3600.

c) Break even point = Fixed cost / CM ratio.

>> Break even point ( Revenue ) = 600 / 20 % = 3000.

Question -2.

a) At indifference point both options has equal profits.

Let us assume ' X ' be units sold at indifference point.

>> ( 18 - 16 ) * X - 2000 = ( 18 -14 ) * X - 6000.

>> X = 2000 units.

>> Alternative 1 is better because it has less fixed cost.

b) Break even units = Fixed cost / CM per unit = 2000 / ( 18 -16 ) = 1000 units.

>> Break even sales = 1000 * 18 = 18000.

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