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Due to erratic sales of its sole product-a high-capacity battery for laptop computers-PEM, Inc., has been experiencing financ

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Per unit sales Variable Expenses Contribution Margin Fixed Expense Net Operating Loss 13200 Units 396000 198000 198000 22050010% 36000 Reduction in Selling Price Increase in Advertisements Sales Will be Double PEM INC Contribution Margin Statement 71Reduce the Varaibe cost by Fixed cost Will increase New Contibution Margin (15+3) New Fixed cost (220500+54000) 54000 18 2745

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