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Due to erratic sales of its sole product-a high-capacity battery for laptop computers-PEM, Inc., has been experiencing financ

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1) CM ratio, Break Even point in Units Dollars 50% 14500 435000 CM Ratio Break-Even Point in Units Break - Even Point in DollReduction in Selling Price Increase in Advertisements Sales Will be Double 10% 34000 PEM INC Contribution Margin Statement sa51000 Reduce the Varaibe cost by Fixed cost Will increase New Contibution Margin (15+3) New Fixed cost (2175000+51000) 18 268

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