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Why many people are willing to pay for a higher service more goods or services because...

Why many people are willing to pay for a higher service more goods or services because they thought it would be more efficient ?PLEASE TYPE

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Due to the time efficiency/ sensitivity of a product many people will be willing to pay higher for certain goods or services. For example: newspaper publishers due to the time sensitivity of their product, will offer to pay a high price for immediate repair service or goods. Thus it depends on the time efficiency that they are willing to pay for a higher service more goods or services

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