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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by itsRequired: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposeComplete this question by entering your answers in the tabs below. Req 1 Req 2A Req 2B The Marketing Department has proposedComplete this question by entering your answers in the tabs below. Req 1 Req 2A Req 2B Would you recommend the increased adve

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Answer #1
Segmented Contribution Income Statement
Total    East Central West
Sales 1,574,000 424000   600000 550000
Less: Variable cost 556,260 207760 156000 192500
Contribution margin 1,017,740 216240 444000 357500
Less: Traceable fixed cost 790,000 272000 321000 197000
Segment income 227,740 -55760 123000 160500
less:Common fixed expenses 330,000
Net operating income(loss) -102,260
Requirement 2-a:
Incremental analysis
Increase in Sales (550000*18%) 99,000
CM ratio (100 - 35) 65%
Increase in Contribution 64350
Less: Increased advertisement fixed cost 26,000
Increase in Income 38350
Requirement 2-b:
Yes, the increased advertising expenses is recommended
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