Question

Which of the following is a field of marketing that studies the body’s responses to marketing stimuli?

	A.	Neuromarketing
	B.	InfoScan
	C.	Scanner-based research
	D.	Marketing research

Carrying over a well-known and respected brand name from one product category to another product category is referred to as:

	A.	brand stretching.
	B.	brand extension.
	C.	brand promotion.
	D.	brand building.

_____ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next.

	A.	Loyalty
	B.	Culture
	C.	Consumerism
	D.	Perceived value

Answer 1

1)It is option A
Option B is not at all study
Option C is not related to marketing
Option D is nothing do with specific body responses as it is more general

2)It is option B since here we are extending the brand name from one category to another
3)It is option B since it is definition of culture