I need an explanation for the answer.
Option d
Promotion: Emphasizing the social and healthy change aspect in promotion
Product: An edutainment style certificate product was re-purposed to meet the increasing needs of this segment
Place Through digital versions of the product the knowledge gap could be filled
I need an explanation for the answer. Marketing in 5 Part Harmony by CYL, Inc. Marketing in 5 Part Harmony" is a bou...
I need answer for this question based on the given case above Marketing in 5 Part Harmony by CYL, Inc. Marketing in 5 Part Harmony" is a boutique style social marketing and change management agency offered by CYL, Inc. since 2008. The agency's focus is on providing entrepreneurs, small business owners and educators who are influencers of social change an active approach to understanding and leading positive change through a healthy change methodology. The company services include Interactive Consulting, Keynotes,...
Need help answering marketing questions. Which statement best defines a market? - organizations with products that satisfy people’s needs and wants. - people with a need and a want for a product. - people with the desire and ability to buy a product. - People with the desire and the need for a product. 2. The Detroit Institute of Art (DIA) creates a series of ads featuring upcoming exhibits. Frank, after seeing the ads, spent several days at the DIA...
Holistic Marketing: Describe the premise of the Holistic marketing orientation. List and describe the four main dimensions of holistic marketing. Then discuss the impact of these elements on customer value. Value Chain: DK Books hesitated to build an online presence until Amazon.com’s success was too great to ignore. They originally feared that their network of hundreds of “bricks-only” stores would suffer sales losses due to the Web site competing with the stores. When the decision was finally made, DK decided...
Imagine that you are part of the marketing management team at Home Plus, a regional discount big-box retailer who competes with Wal-Mart and Target. Home Plus currently focuses on offering a broad range of discount consumer goods, from small home furnishings and clothing to packaged goods and kitchenware. In addition to the discount lines, Home Plus carries some higher end clothes, shoes, and bedding. Some members of management believe that the best way to improve the company's competitive positioning is...
Summarize the following information in easily way and in simple words as your understanding without missing the keywords. ( the Question will be 25 on this information in final ) MARKETING RESEARCH FOR THE NEW VENTURE Information for developing the marketing plan may necessitate conducting some marketing research. Marketing research involves the gathering of data to determine such information as who will buy the product or service, what is the size of the potential market, what price should be charged,...
I need a summary and your thought about this article How to Put Ethics in E-Business. Although the growth of e-commerce continues to provide businesses with more opportunities, the e-commerce industry faces many of the same ethical issues as traditional brick-and-mortar businesses. A key advantage of conducting e-business is that it gives small businesses access to a broader consumer market so they can compete with larger businesses. However, it’s up to the business owner to let customers know that a...
Please summarize the case in 2-3 paragraphs. Marketing Excellence Target In the mid-1980s, then-dominant Kmart and up-and-coming Walmart were both communicating their low-price promise, but their merchandise was perceived as cheap and low quality. Target, founded in 1962, sensed a gap in the market for "cheap chic" mass retail and set out to distinguish itself from the other big-box retailers by building an up-market cachet for its brand without losing its relevance for price-conscious consumers. Through careful merchandising and a...
Short Answer: ALL responses must be 5-7 sentences to receive credit. Anything less will be given NO credit. Why is this a good time to be studying small business management? Consider why small businesses are favored, as well as, why the interest for small business is growing? Why do people start small businesses? Does the risk outweigh the opportunity? What is SBA and SBDC? How do these organization help small businesses? Do you think these organizations are able to open...
PLEASE NOTE! I ONLY NEED ANSWER TO QUESTION #5 Kate and Claire, recent college graduates, are unable to find suitable jobs in their field of accounting. However, each has been involved with a small business of their own for the last several years, and have been doing very well. Kate is a talented seamstress, and has designed a line of fashionable blazers that are selling for $500/each. Kate remains shocked at how fast the orders are coming in, and wonders...
Pitch: The pitch was prepared by doing an online research browsing through various international travel sites, the search was predominantly related to kind of services offered by airlines, hotels and travel agents to support the international travelers which include both business and leisure travelers. The negative is that the industry is changing constantly so we had to update our pitch at regular intervals. There are many new facilities for the international traveler and value-added services added every day. To keep...