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How to Put Ethics in E-Business. Although the growth of e-commerce continues to provide businesses with more opportunities, the e-commerce industry faces many of the same ethical issues as traditional brick-and-mortar businesses. A key advantage of conducting e-business is that it gives small businesses access to a broader consumer market so they can compete with larger businesses. However, it’s up to the business owner to let customers know that a site is a safe and secure place for them to shop.
Establish Core Values
As a major component of a company’s guiding principles, core values help a small business set priorities and plan for the future. These are the rules that govern how your company is run. Values give a company direction while a company code of ethics defines the behavior you expect your business to exemplify. Identifying a set of business values tells your customers that you are committed to providing quality service and that you take responsibility for the business decisions you make. Some companies publish their business principles on their websites for visitors trafficking the site to view.
Gain Consumer Trust
Customers are more likely to view your business as legitimate if your website looks official. For instance, when customers see the Better Business Bureau seal displayed on your website, they know your business is making a commitment to meet their needs. A small business owner looking for accreditation can use the BBB seal to convey the message to consumers that the business is trustworthy. Consumers can identify if a business is a member of the Better Business Bureau by looking for the online BBB seal on the website.
Secure Customer Data
Security of information is a major concern even for a small e-commerce website. It is the responsibility of e-commerce businesses to protect sensitive consumer data such as addresses, customer account numbers and bank and credit card information. Secure Socket Layer, more commonly referred to as SSL, is a system that encrypts information that is transmitted between the customer and Web server. Data encryption prevents hackers from gaining access to a customer's personal and billing information. Business owners must purchase a SSL certificate for their website’s server. Visitors to your site will know the site is using a secure SSL connection if the URL changes from http:// to https:// and the padlock icon on the browser window is closed.
Create Ethical Web Content
Pay special attention to the marketing materials you include on your website. Avoid publishing misleading statements that could give consumers the wrong idea about the products you offer. For example, don’t exaggerate claims about the quality of a product. If you fail to deliver what you promise, the Internet can work against you as dissatisfied customers may spread the word to others via social networking sites. Keep the content on your site current so you continue to offer consumers reliable information. An additional factor to consider is that while search engine optimization can bring more traffic to your website, it’s your responsibility to supply useful and original content. According to SEO Workers, a group of Internet marketing consultants, websites that fail to offer valuable information are sometimes viewed as spam, which consumers usually don’t like.
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SUMMARY:
For instance, when customers see the Better Business Bureau seal displayed on your website, they know your business is making a commitment to meet their needs.Gain Consumer Trust, Customers are more likely to view your business as legitimate if your website looks official.It is the responsibility of e-commerce businesses to protect sensitive consumer data such as addresses, customer account numbers and bank and credit card information.Establish Core Values, As a major component of a company’s guiding principles, core values help a small business set priorities and plan for the future.Secure Customer Data, Security of information is a major concern even for a small e-commerce website.Consumers can identify if a business is a member of the Better Business Bureau by looking for the online BBB seal on the website.However, it’s up to the business owner to let customers know that a site is a safe and secure place for them to shop.Identifying a set of business values tells your customers that you are committed to providing quality service and that you take responsibility for the business decisions you make.A small business owner looking for accreditation can use the BBB seal to convey the message to consumers that the business is trustworthy.According to SEO Workers, a group of Internet marketing consultants, websites that fail to offer valuable information are sometimes viewed as spam, which consumers usually don’t like.Some companies publish their business principles on their websites for visitors trafficking the site to view.Values give a company direction while a company code of ethics defines the behavior you expect your business to exemplify.Keep the content on your site current so you continue to offer consumers reliable information.
MY VIEW:
The ethical, social, and political issues raised in e-commerce, provide a framework for organizing the issues, and make recommendations for managers who are given the responsibility of operating e-commerce companies within commonly accepted standards of appropriateness. Understanding Ethical, Social, And Political Issues in E-Commerce Internet and its use in e-commerce have raised pervasive ethical, social and political issues on a scale unprecedented for computer technology.The five main principles of ethics are usually considered to be, Truthfulness andconfidentiality. Autonomy and informed consent. Beneficence.
E-commerce is a modern business look and in it, among many, ethics is very important. Next, a consumer gives personal data to an company and then their duty to keep customer information confidential to give them trust in e-commerce. For online businesses, hacking and fraud is simple, so customer information is very important.E-commerce is a forum on which ethics are related to every website's reputation. As the use of social media and reliance on on online transactions increases, it is clear that business businesses strictly have to maintain a healthy work ethic system, including users' names, addresses, profile photos, bank details, etc. Spammers and hackers who have access to this information and are able to wip out our hard-earned money or even leak vital information on the net are increasingly mistaking all this knowledge.
I need a summary and your thought about this article How to Put Ethics in E-Business....
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