Question

1. Which of the following exerts the most influence on a consumer’s buying decisions?

   	A.	Social class
   	B.	Gender
   	C.	Reference groups
   	D.	Ethnicity

QUESTION 58

1. Opinion leaders are:

   	A.	wealthy, highly-educated individuals.
   	B.	usually the same individuals for all social classes.
   	C.	people who influence others.
   	D.	experts on high-involvement goods.

QUESTION 59

1. _____ is a process whereby a consumer notices certain stimuli and ignores others.

   	A.	Stimulus generalization
   	B.	Selective exposure
   	C.	Cognitive dissonance
   	D.	Selective retention

  

QUESTION 60

1. A product bought to satisfy an individual’s personal wants or needs is a ________ product.

   	A.	retail
   	B.	business
   	C.	consumer
   	D.	distributor

QUESTION 61

1. 61. Starbucks partnered with Barnes and Nobles bookstores in 1993 to provide in-house coffee shops, benefiting both retailers. What kind of partnership does it represent?61. Starbucks partnered with Barnes and Nobles bookstores in 1993 to provide in-house coffee shops, benefiting both retailers. What kind of partnership does it represent?

   	A.	. Collaboration
   	B.	Strategic alliance
   	C.	Commitment
   	D.	Trust

QUESTION 62

1. The producers, resellers, governments, and institutions are categories of customers of a  _________ market.

   	A.	primary
   	B.	secondary
   	C.	business
   	D.	consumer

QUESTION 63

1. ABC Textiles, Inc. manufactures cloth and buys the chemical dyes for its use from XYZ Chemical, Inc., in turn buys uniform material for its employees from ABC Textiles, Inc. This scenario highlights a specific business practice known as _______.

   	A.	reciprocity
   	B.	trust
   	C.	reselling
   	D.	relationship commitment

Answer 1

The correct answer is C :-  reference group

Explanation:- Reference group is a group with whom an individual identifies to the point where the group dictates a standard of behavior. Every individual is influenced directly or indirectly.

58) The correct answer is option C

Explanation : - Opinion leaders include formal and informal leaders of reference group and their opinions normally influence opinion formation in others.

59) The correct answer is option B

Explanation :- Selective exposure is a process where a consumer notices certain stimuli and ignores others.

60) The correct answer is option C

Explanation :- A consumer product is bought to satisfy an individuals personal wants.