Evaluate how Polymer Dynamics got into the present situation. What should Paige Chen do? What should Chen’s managers do? Explain. Essentials of Marketing A Marketing Startegy Planning Approach 15th Edition Page 660 Case #5 Polymer Dynamics
Polymer Dynamics got into the present situation by putting too much pressure on Paige Chen to develop a new product that will open up new markets for the company. Polymer Dynamics did not support or provide any help to Paige Chen and this approach of the company was neither systematic nor structured properly. Paige Chen should have been supported by proper marketing research activities so that she would have been able to identify a product gap and a need gap properly and hence develop a new product that will help in filling the need gap in an optimal manner.
Paige Chen should persist with her idea and convince her managers about the potential of the new product i.e. the foamed dome concept. She should make her managers realize that the new product is highly useful and this trait of the product will have to be communicated in a clear, concise and tangible manner to potential users.
Chen’s managers should realize the fact that any new product and any new technology take time to gain acceptance among users. Once the inflexion point is reached then new users will be added in an exponential manner and sales will increase manifold in a sustainable manner. Hence the managers should spend on promotional activities, educate users through websites and brochures and also invite users for interactive seminars in which the use of the new product and its advantages can be showcased. Once the potential users realize the benefits of foamed dome concept they will start buying the product and the product will gain acceptance in the market in a rapid manner. Also being the introducer of a new technology and being the first mover Polymer Dynamics will get a sustainable competitive advantage in the market.
Evaluate how Polymer Dynamics got into the present situation. What should Paige Chen do? What should...
with job satisfaction? CC-12. Using job characteristics theory, explain why the present system of job design may be con- tributing to employee dissatisfaction. Describe some ways you could help employees feel more satisfied with their work by redesigning their jobs. 1 me idea about **** Repairing Jobs That Fail to Sati Learning Goals Companies often divid ciency, but speciali quences. Drain sed specialization petitors' costs often divide work as a way to impro Secialization can lead to negative DrainFlow is...
9. If the stable developers such as HRI have a total debt-to-total assets ratio in the range of 48-55 percent, how much flexibility for future financing will HRI have if is issued at present? Case 31 The Debt versus Equity Financing Alternative High Rock Industries Kathleen Crawford, president and CEO of High Rock Industries, reflected upon the company's growth since its inception in 1975. That growth, indicative of the activity in land development in the mid-Atlantic region of the United...
Should World Kitchen outsource Pyrex production and close the Charleroi plant? If so, how many suppliers should the company employ and where should they be located? We were unable to transcribe this imagedishwas resulted from a process that pressed together yers of thin, strengthened opaque glass. products if they were moved overseas and simply source the lower-cost private-label versions directly sales and marketing functions. THE MARKET Givsn its extensive experience with outsourcing the Giobal Sourcing Department at World Kitchen had...
Summary should briefly analyze the central problems and issues of the case and provide some analysis and suggestions. Thank you. Lean Initiatives and Growth at Orlando Metering Company It was late August 2002 and Ed Cucinelli, vice president of Orlando Metering Company (OMC), sat in his office on a late Saturday morning. He had come in to prepare for some strategic planning meetings that were scheduled for the upcoming week. As he noticed the uncommon silence in the building, Ed...
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CASE 20 Enron: Not Accounting for the Future* INTRODUCTION Once upon a time, there was a gleaming office tower in Houston, Texas. In front of that gleaming tower was a giant "E" slowly revolving, flashing in the hot Texas sun. But in 2001, the Enron Corporation, which once ranked among the top Fortune 500 companies, would collapse under a mountain of debt that had been concealed through a complex scheme of off-balance-sheet partnerships. Forced to declare bankruptcy, the energy firm...