Question

1.How is networking in person different from utilizing Social Media?

2 .How could you use an elevator speech in social media?

3. Why is effective communication essential?

4. Why is proper etiquette important both in person and online?

Answer 1

1.How is networking in person different from utilizing Social Media?
Social Networking

Quick Connections: A few months of social networking can allow you to make the same number of connections that traditional networking would take years to create.

Discover Links: It also allows you to discover which connections belonging to your friends and colleagues might be useful to you, increasing the chances of getting the introduction you need.

The Karma Effect: By using social networking to assist your contacts in achieving their goals through promoting their good work on LinkedIn and helping them make connections, you are more likely to receive reciprocal help in return.

First Introductions: Networking on LinkedIn or other online networks can be a great way of interacting with someone, getting their attention and then arranging to meet up with them in person. This allows you to make easier first contact, and then follow-up with a more personal communication, utilizing the best of both worlds.

Doing Your Research: Many people who attend traditional networking evenings are also on social networks like Twitter, which means you can use these sites to do some research in advance and figure out who exactly you want to target at the live event.

Face-to-Face Networking

Meaningful Relationships: The meaningfulness of a connection made online is frequently under question. The type of relationship whereby some would be willing to go out of their way to help you requires a certain amount of depth which is difficult to emulate online. This is why many choose to make initial contact online, and then move to face-to-face networking.

Generational Divide: Online platforms attract a relatively younger audience. This can be inconvenient for those whose desired target of networking is not a digital native.


Regardless of which style of networking you choose, networking is without question vital to your career development, including the ability to know how to network with executive search professionals. From 2008 to 2012, over 40% of job seekers landed a job through networking, reports Right Management. So, even if networking is not something that comes naturally to you, it really is worth putting the time and effort developing your skills to position yourself for new opportunities.

2 .How could you use an elevator speech in social media?
An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you're looking for and how you can benefit a company or organization. The elevator pitch – we all have one, or at least we should. That quick and concise self-introduction is similar to the posts you or your business craft on social media. You get 30 seconds to talk about yourself with the hopes of winning the listener’s interest. You want to be memorable and engaging. Ultimately, companies are trying to achieve the same thing on social media: they want to be memorable and they want their audiences to engage with them.

When you’re creating an elevator pitch, every single word contributes to building your image. Brand image on social media isn’t that different. You need to be thoughtful about each word you say, and how you say it. A good social post should make it intuitive for your audience to understand what your brand is about. Start by thinking about what your brand’s core values are because they should be what your brand is known for. Once you pinpoint the core values, decide on a brand persona and stick with it. Consistency and authenticity are two social criteria that are absolutely mandatory.

30 seconds. That’s all the time you have to make an impression with your elevator pitch—anything longer than that and your audience’s attention will wane. Though being interesting is essential to a great pitch, you always want to mention the important facts first to make sure they are addressed.

Our attention span on social media is even shorter than 30 seconds. If the first three or four words of your social post fail to interest your audience, say goodbye – it’s sure to be lost in a cyber-sea of posts. Make sure your main point gets across first, and put links and tags at the end of the post. Take out unnecessary elements that might distract the reader’s attention.

If 30 seconds is the limiting factor for an elevator pitch, character and word counts are the limiting factors for social posts. Often, trying to pack all the information in your pitch will make you sound overly rehearsed. Keeping your post short and concise is crucial, yes. But if you worry about the character count from the get-go, you might end up with a message that reads a little robotic. Draft your social post as you would a full-length sentence first, then trim down what isn’t necessary.

When you’re networking, it’s crucial that you spark conversations and establish relationships with the right people. The same goes for your social media activities. Be thoughtful not only in how you engage on social media, but also with whom you engage. Think about what values your brand embraces. If your brand caters to families with young kids, make sure your brand’s social media activities are appropriate for that audience. Knowing the kind of people your brand wants to associate with will help you engage in conversations that attract the kind of audience you want.

Coming off as one of those people that only talk about themselves is a peril you may face when delivering an elevator pitch. You need to tailor your content to your audience, and avoid talking blatantly and solely about yourself. For example, if you know the person is in the IT industry, your elevator pitch can be made more interesting by accentuating your relevant IT background.

Similarly, if your social posts are all about self-promotion, no one will be interested (unless you’re a celebrity perhaps). Think about your audience and what they want to consume from your brand’s social channels. SoundCloud puts this theory into practice by utilizing a dedicated SoundCloud Support Twitter profile. The music streaming company recognized that there’s a customer need for a dedicated channel to update its audience about technological issues. Having that kind of audience-oriented mindset will ensure your social posts stay relevant and valuable to the readers.

3. Why is effective communication essential?
It is crucial to communicate effectively in negotiations to ensure you achieve your goals. Communication is also important within the business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency. Effective communication is important for the development of an organization. It is something which helps the managers to perform the basic functions of management- Planning, Organizing, Motivating and Controlling. Communication skills whether written or oral form the basis of any business activity. One of the most important aspects of verbal communication is the ability to practice active listening. This is not just actively waiting to talk. Always make mental notes of key points when someone is speaking to you.

4. Why is proper etiquette important both in person and online?
Etiquette refers to a code of rules governing behavior in society and includes a sound knowledge of ethics apart from manners. Etiquette can be acquired through a conscious learning of what constitutes decent behavior. But in the course of time etiquette should become a part of unconscious behavior and should appear as his personality. Each society may be characterized by its distinct etiquette while it is also possible for different cultures in a society to have its own set of convention and social norms. Etiquette may be of different kinds such as social etiquette, business etiquette, office etiquette, computer etiquette and so on. Etiquette, the complex network of rules that govern good behavior and our social and business interactions, is always evolving and changing as society changes. It reflects our cultural norms, generally accepted ethical codes, and the rules of various groups we belong to. It helps us show respect and consideration to others and makes others glad that we are with them. Without proper manners and etiquette, the customs of polite society would soon disappear and we would act more like animals and less like people. Aggressiveness and an "every man for himself" attitude would take the lead.