Question

The following income statements were drawn from the annual reports of the Atlanta Company and the Boston Company: Atlanta $ 3
Required a-1. Compute the gross margin percentages and return-on-sales ratios of Atlanta and Boston (Round your answers to th
ELRY Net Sales Cost of goods sold Gross margin Less: Operating exp. Selling and admin. exp. Net income $36,100 _(16,670) 19,
Net sales Cost of goods sold Gross margin Less Operating exp. Selling and admin. exp. Net income $36,100 (16,670). 19,430 $ 8
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Answer #1
a-1
Gross margin percentages Gross margin/Net sales
Atlanta Boston
Gross margin $19,430 $24,000
Net sales $36,100 $88,600
Gross margin percentages 53.82% 27.09%
Return on sales ratio Net income/Net sales
Atlanta Boston
Net income $7,250 $8,214
Net sales $36,100 $88,600
Return on sales ratio 20.08% 9.27%
a-2
Atlanta has higher gross margin percentages and higher return on sales ratio and thus is high end retailer
a-3
Return on equity ratio Net income/Equity
Atlanta Boston
Net income $7,250 $8,214
Equity $17,200 $22,200
Return on equity ratio 42.15% 37.00%
Thus, based on return on equity ratio Atlanta is more profitable business
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