a-1 | ||||||
Gross margin percentages | Gross margin/Net sales | |||||
Atlanta | Boston | |||||
Gross margin | $19,430 | $24,000 | ||||
Net sales | $36,100 | $88,600 | ||||
Gross margin percentages | 53.82% | 27.09% | ||||
Return on sales ratio | Net income/Net sales | |||||
Atlanta | Boston | |||||
Net income | $7,250 | $8,214 | ||||
Net sales | $36,100 | $88,600 | ||||
Return on sales ratio | 20.08% | 9.27% | ||||
a-2 | ||||||
Atlanta has higher gross margin percentages and higher return on sales ratio and thus is high end retailer | ||||||
a-3 | ||||||
Return on equity ratio | Net income/Equity | |||||
Atlanta | Boston | |||||
Net income | $7,250 | $8,214 | ||||
Equity | $17,200 | $22,200 | ||||
Return on equity ratio | 42.15% | 37.00% | ||||
Thus, based on return on equity ratio Atlanta is more profitable business | ||||||
The following income statements were drawn from the annual reports of the Atlanta Company and the...
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