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The following income statements were drawn from the annual reports of the Atlanta Company and the Boston Company Net Bales Co
The following income statements were drawn from the annual reports of the Atlanta Company and the Boston Company Net sales Co
The following income statements were drawn from the annual reports of the Atlanta Company and the Boston Company Net alea Cos
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Answer #1

1. GROSS MARGIN RATIO= GROSS MARGIN / NET SALES*100

ATLANTA= 84000/210000*100 = 40%

BOSTON = 50600/230000*100 = 22%

RETURN ON SALES= NET INCOME/ NET SALES*100

ATLANTA = 16800/210000*100 = 8%

BOSTON = 18400 / 230000*100 = 8%

2. ATLANTA COMPANY HAS HIGH END RETAILER BASE, SINCE THE GROSS MARGIN ARE HIGHER FOR ATLANTA PRODUCT

3. ATLANTA BOSTON

EQUITY (A) $168000 $ 122700

NET INCOME (B) $ 16800 $ 18400

RETURN ON INVESTMENT(C=B/A) 10% 15%

MOST PROFITABLE BUSINESS IS BOSTON SINCE HIGHER RETURN ON INVESTMENT RATIO

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