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Exercise 4-19A (Algo) Using common size statements and ratlos to make comparisons LO 4-8 The following information is availab

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ANSWER A

COMMON SIZE INCOME STATEMENT

MEMPHIS % BILLINGS %
SALES 1002400 100 1220200 100
COST OF GOOD SOLD 681200 68 765200 62.7
GROSS PROFIT 321200 32 455000 37.3
OPERTING EXPENSE 254600 25.4 322000 26.4
NET PROFIT 66600 6.6 133000 10.9

ANSWER B

MEMPHIS BILLINGS
RETURN ON ASSET=NET INCOME/TOTAL ASSETS*100% ROA=66600/1340000*100%=4.97% ROA=133000/1280000*100%=10.39%
RETURN ON EQUITY=NET INCOME/EQUITY*100% ROE=66600/370000*100%=18% ROE=133000/380000*100%=35%

ANSWER C

BILLINGS COMPANY is more profitable from shareholder's perspective this is we can tell from by looking at ROE . ROE of billings co. is more than Memphis Co.

ANSWER D

HIGH END RETAILER-BILLINGS

DISCOUNT STORE-MEMPHIS

This is we can tell from there Net profit retailer store have high profit than a discount store.

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