Question

The following information is available for the Memphis and Billings companies: Sales Cost of goods sold Operating expenses To
MEMPHIS COMPANY AND BILLINGS COMPANY Common Size Income Statements Memphis % Billings %
Compute the return on assets and return on equity for each company. (Round your a Memphis Company % Billings Company % Return
Which company is more profitable from the stockholders perspective? Which company is more profitable from the stockholders
One company is a high-end retailer, and the other operates a discount store. Which is the disco Which is the discounter?
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Answer #1

Requirement (a) -

Common Size Income Statement for each company

Memphis and Billings Company

Common size income statement

Memphis ($)

%

Billing ($)

%

Sales

15,00,000

100.0

15,00,000

100.0

Cost of goods sold

10,50,000

70.0

11,25,000

75.0

Gross Profit

4,50,000

30.0

3,75,000

25.0

Operating Expenses

3,50,000

23.3

2,50,000

16.7

Net Income

1,00,000

6.7

1,25,000

8.3

Requirement (b) - Return on assets and return on equity

Return on asset (ROA)

Return on asset (ROA) = [Net Income / Total Assets] x 100

Memphis (ROA) = 5.6% [$100,000 / 18,00,000] x 100

Billing (ROA) = 6.9% [$125,000 / 18,00,000] x 100

Return on Equity (ROE)

Return on Equity (ROE) = [Net Income / Stockholders’ equity] x 100

Memphis (ROE) = 13.9% [$100,000 / 720,000] x 100

Billing (ROE) = 17.4% [$125,000 / 720,000] x 100

Requirement (c)

Billing Company is more profitable from the stockholders’ perspective, since it has the higher Return on Equity of 17.4% as compared to Memphis Company

Requirement (d) – Memphis Company is the discounter, Since it has the lower Net Profit Margin of 6.7%

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