Question

1. When and why did general-interest magazines become so popular?
2. Why did some of the major general-interest magazines fail in the twentieth century?
3. What are the advantages of magazines moving to digital formats?

Answer 1

1. After the WWI and through the 1950s, they were successful as they gave occasional investigative article but also covered a wide range of topics targeted at broad national audiences.

2. Although the collapse of mainstream newspapers at the height of their popularity appears incomprehensible, their fall reflects a major economic change in media history and a critical moment in the transition into a digitally focused community. There has also been a change in consumer preferences, increasing postal costs and television.

3. Most magazines switch to digital formats in order to avoid high paper, printing and publishing costs. The internet offers unlimited space. Digital magazines now have digital elements such as forums, original video, social media, sports, virtual fitting rooms, and so on. Advertisements can now be sent directly from online magazines to smart phones that are appealing to advertisers.