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3. How has the competition between Coke and Pepsi affected the industrys profits?
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The competition between Coke and Pepsi has negatively impacted the profits of the industry. This is because the companies have moved away from the soft drink industry to the food industry to increase their profits.

The companies have adopted a differentiation and Advertising strategy and were also engaged in a price war. This negatively impacted the profitability of the companies as well as the industry as a whole.

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3. How has the competition between Coke and Pepsi affected the industry's profits?
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