Question

PLEASE DO QUESTION #2, IGNORE QUESTION 1

Consider the following information for Questions #1 and #2: Topco, Inc., a manufacturer of self-propelled lawn mowers, wants to learn more about differences between residential lawn mower buyers. The market research department of Topco believes that customers differ in terms of the importance that they attach to the following two lawn mower feotures (1) that the lawn mower allows for bagging (of grass clippings), and (2) that the lawn mower offers rear wheel drive (best for lawns with bumps and slopes). A sample of five representative Topco lawn mower customers reveals the following set of preferences for these two attributes/benefits: ID bagging wheel where (1) the measurement scale is continuous, and ranges from 1-very unimportant to 10-very important (2) the first column indicates a respondent's id.number (3) the second column (x-axis) is the importance weight attached to "bagging (4) the third column (y-axis) is the importance weight attached to "rear wheel drive Note: In this assignment, refer to the second column fi.e., "bagging") as thex-axis, and the third column (i.e., "wheel") as the y-axis. For example, Customer ID #3's importance weights are given by the coordinate values (7.00, 4.00) For Question #1 below, parts (a) through (j), perform a k-means cluster analysis of the Topco data. For purposes of this question, set k-2, and use the coordinate point (2,4) as initial centroid #1 and the coordinate point (3,2) as initial centroid #2. Perform and report all numeric calculations to 3 decimal places of precision (e., 8.352)

PLEASE DO QUESTION #2, IGNORE QUESTION 1

Answer 1