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E25-16 (similar to) Root Company sells both designer and moderately priced fashion accessories. Top management is deciding wh0 Data Table Per Item Moderately Designer Priced 195 $ 100 Average sale price Average variable costs Average contribution mar

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Answer #1
Product
Designer Moderately Priced
Units displayed per square foot:
Designer 440/11,000= 0.04
Moderately priced 660/11,000 = 0.06
Contribution margin per unit $95 $65
Contribution margin per square foot of display space $3.8 $3.9
Capacity-square feet of display space 11,000 11,000
Total contribution margin at capacity $41,800 $42,900

Hence, company should emphasize moderately price product.

Kindly comment if you need further assistance. Thanks‼!

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