Question

Custom Shoes Co. has gathered the following information concerning one model of shoe: Variable manufacturing costs...

Custom Shoes Co. has gathered the following information concerning one model of shoe:

Variable manufacturing costs $40,000

Variable selling and administrative costs $20,000

Fixed manufacturing costs $160,000

Fixed selling and administrative costs $120,000

Investment $1,200,000

ROI 20%

Planned production and sales 5,000 pairs

What is the target selling price per pair of shoes?

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Answer #1

Therefore, selling price per pair of shoes is $116.

Supporting calculations:

Variable manufacturing costs $40,000
Add: Variable selling and administrative costs $20,000
Add: Fixed manufacturing costs $160,000
Add: Fixed selling and administrative costs $120,000
Total Costs $340,000
Add: Desired Profit ($1,200,000*20/100) $240,000
Total Sales Revenue $580,000
Number of Units sold 5,000
Target selling price per pair of shoes ($580,000/5,000) $116
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Answer #2

Custom Shoes Co. has gathered the following information concerning one model of shoe:

Variable manufacturing costs                                      $40,000

Variable selling and administrative costs                    $20,000

Fixed manufacturing costs                                          $160,000

Fixed selling and administrative costs                        $120,000

Investment                                                                  $1,700,000

ROI                                                                              30%

Planned production and sales                                     5,000 pairs

            What is the desired ROI per pair of shoes?

a.   $68

b.   $168

c.   $102

d.   $170



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