Homework Answers
Answer 1:
TRUE
The given statement is true that web analytics helps companies to estimate how traffic to their website changes after the launch of a new advertising campaign.
Web analytics helps in collecting, analyzing and reporting of web data to understand the usage of a web page or web data. It is a tool to measure the web traffic. But it is not just a mere tool. It is also a process that is used by the companies to evaluate the changes in the usage of web data after the launch of new advertising campaign. It collects the data and analyzes it to report the pattern of traffic after an advertising campaign is launched. It gathers information on the basis of visitors to a website, number of page views, time spent a user on the web page etc. On the basis of this collected data, it helps to understand and estimate the change in traffic on the web page due to launch of new advertising campaign.
Answer 2:
PRODUCT LINE
A Product line is a group of associated items that consumers tend to use together or think as a part of a group of similar products. Usually, product line refers to the similar products that are sold by the companies under a single brand name. Companies sell multiple products under the same brand name as the consumers are familiar and loyal to it. Once a product is known in the market, the brand is known for its quality. Then the companies launch more and similar products that are related under the single and same brand name so as to make then popular among the consumers. The consumers usually buy the products in the product line for the assurance of the brand value attached with it.
Answer 3: (Question 13)
PANEL DATA
Panel data is a statistical method of research that consists of multiple observations. It is used for quantitative research report. It is done by pooling the research conducted on various sampling units. It is also known as longitudinal data or cross-functional time series data in some special cases.
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for social media companies? How does Metcalfe’s Law relate to the
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2. Most social media companies rely on ad revenue as their
main source of income. What are other ways that LinkedIn generates
income? Why is it important for a company to have multiple ways of
generating income?
3.Why do recruiters and job seekers like LinkedIn? Explain why
an employer may dislike LinkedIn....
Develop a case study analysis in the following format
Relevance of the case study to my work
environment
- application
- learning impact
CASE 4-1 Tambrands Overcoming Cultural Resistance Tampax, Tambrands's only product, is the best-selling tampon in their virginity if they use a tampon. When they go to the beach in the world, with 44 pencent of the global market North America and tiny bikinis, tampons arent their choike. Instead, hordes of women Europe account for 90 percent of...
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