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Management Question Why is it so important to analyse and understand the external and internal environments...

Management Question

Why is it so important to analyse and understand the external and internal environments for strategic success?

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Once a company is aware of all the positive and negative effects that take place within the company as well as outside the company, the company is then better equipped to design strategies by which they can handle any predicted sitiuation. The external and internal environment help to shape the development of a plan.

The managementstructure , organization structure and the culture of the organization compose the internal environment . The economic, political , economic and social  make up the factors that constitute the external environment. It is important that a scanning of these factors lead to the success of the organization.

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