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Why is it important to understand the external enviroment in order to think strategically?

Why is it important to understand the external enviroment in order to think strategically?
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The understanding the external environment helps managers to understand aspects of business and its environment and how they can affect their firms thus need for strategic planning for the success of the business in the future.

industrial life cycle model illustrates the stages of firms which are, introduction, growth, maturity and declining of a firm. this model helps the firm to understand threats in the market eg rise of competitors and also opportunities like merging of firms to increase market share. This will enable the organization to strategize itself by learning about the operations of their competitors. The organization can learn about new customer tastes and preferences through their competitors. This will enable it to think put a marketing strategy that is better than that of their competitors or to develop product mix that suits the needs and tastes of the consumers

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