Q)What is the Screening Surveys?
SCREENING SURVEYS
Survey studies have been using screening questions for a very long time now .however ,many researchers are unaware of the many ways to implement these questions in a survey or their multiple impacts on a study .
Screening questions are placed at the beginning of a survey in order to determine whether the respondents or households have certain characteristics that would make them eligible to take part in a study.people deemed ineligible by these questions are then terminated from the survey.used correctly ,screening questions will allow the researcher to have a survey sample including only respondents that provide helpful information to the studys research objectives
advantages to using screening questions :
screening questions benefit survey studies in many ways .most significant are their effects on a survey fieldwork costs,data analysis and level of bias. the following list explains the advantages of screening questions for these three part of conducting a survey
LOWERS COST:being able to screen your responses will lower your costs dramatically, by avoiding wasting money on responses that do not provide input useful to your research objectives
EASIER DATA ANALYSIS:If your data includes responses from unwanted participants ,these answers will have to be located and removed from the study before any results can be determined . This annoying step can be skipped if your screening questions remove invalid respondents before the data collection phase begins. This leaves you more time to analyse the useful data.
ELIMINATES RESPONDENT BIAS: This occurs when participants answer questions incorrectly because of their own inability to provide accurate information or their unwillingness to be honest.Not only this creates errors ,due to lack of knowledge on the respondents part.
The following list takes a closer look at four ways screening questions are currently used to terminate potential respondents from a study
SURVEY THE CORRECT DEMOGRAPHICS : This is part of reason why most surveys have preliminary questions asking for personal information like age,annual household income,gender,etc .Each of these questions is used to develop a group of respondents that match the target audience of the study and terminate any outlying candidates
LEGAL ISSUES: Many times surveys will include screening questions because of legality and privacy issues.the most common is the age .Many organizations have strict rules to abide by when it comes to surveying children .screening questions allow you to cover your legal bases by eliminating unknown respondents based on preliminary survey questions.
MEASURE CREDENTIALS: The studies are usually very specific in nature and require strict screening in order to ensure only qualified people are allowed to respond to the survey Regardless, the credential screening question should involve a question that verifies or allows the researcher to verify that the respondent belongs in the study.
MEASURE KNOWLEDGE: Some surveys require knowledge testing screening questions .For example ,a survey studying the preferences of only true hockey fans could implement a series of hockey trivia questions as screeners. This way only the most die hard fans will be able to give their input on the survey.....
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