Question

34. Given an interest in healthy vegan lunches and the choices below. what should Tastee Salads, Inc., in starting up its Bay Area food truck business, do first? a. Develop the 4Ps as quickly as possible. b. Consult with restaurant designers on how to outfit the food truck. c. Determine the target customer. d. Decide what vegan salad ingredients it will offer. e. Organize the plan for distributor support, and select appropriate intermediaries. 35. In performing SWOT analysis, a. concerns about negative economic forecasts are included under "Threats b. competitors' new product failures are included under "Strengths c. an experienced leadership team at the top of your organization is included under "Opportunities d. predictions of skilled labor shortages in the future are included under "Weaknesses." e. all of the above are correct 36. Based upon research, factors contributing to failure of new product ideas include a. poor design b. no champion to fight for the product idea c. inadequate leadership of the sponsoring organization d. no speed e. all of the above are correct 37. Good market segments are those that are a. substantial enough to be profitable b. accessible to market research and marketing communications c. homogeneous between segments, heterogeneous within segments d. "a" and "b" are correct e. a," "b" and "c" are correct

Answer 1

34. Option C

Explanation:First of all, the food truck needs to find its target market.

35.Option E

Explanation: All the given options are correct regarding SWOT.

36. Option E

Explanation: All the given factors contribute towards the failure of a new product.

37. Option D

Explanation: In good markets segmentation, they should be heterogeneous between segments and homogeneous within segments. So only option A and B are correct.