Question

Question Completion Status: QUESTION 1 Why is it important for marketers to work with numbers and data to make decisions? (select all that apply) Numbers help summarize the perceptions and behaviors of customers, so it is an efficient way to learn about your customers. Numbers never lie. In other words, there is no bias when it comes to numbers. You can always take them at face-value. Through large data sets, you can reveal patterns and unique trends among certain customer segments. None of the above QUESTION 2 Chipotle introduced a new menu item, avocado tostadas, in its New York City locations. How can Chipotle test whether this is a worthwhile addition to their menu? (select one answer) It would compare its sales in its New York City locations right before the introduction to their sales right after the introduction. The alternate hypothesis would be that the avocado toast introduction boosted sales. It would should wait until it introduces other menu items to get enough sales data to measure the effect of avocado toast sales. It would should wait until it introduces other menu items to get enough sales data to measure the effect of avocado toast sales. QUESTION 3 Click Save and Submit to save and submit. Click Save All Answers to save all answers Save

Answer 1

1. It is important for marketers to work with number and data to make decisions as -

A. Numbers help summarize the perception and behavior of the customer so it is an efficient way to learn about your customers

B. Numbers never lie so there is no bias

C. Through large data sets you can reveal pattern and unique trends

2.(A) It would compare the sales before the introduction if particular item to the aftersales of the company.