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Look up a public company. Search through the latest report for that company and see if you can identify a corporate social re
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A public company that I have looked up is P&G (Procter and Gamble). Looking at the latest report of the company a corporate social responsibility initiative that I have identified is an initiative called “Drishti”. This initiative is mainly being implemented by P&G in poor nations with a focus on Asian countries. Under this initiative P&G contributes a portion of its revenue that it earns from the sale of its female hygiene brand “Whisper” for the purpose of restoring eyesight of poor blind girls. The company has. Till date, restored the eyesight of more than 250 blind girls through corneal transplant operations. The company is also undertaking initiatives to educate underprivileged children in poor nations.

By creating the word document I have found that how large corporations like P&G can use their business to make a difference in the society. Society is a very important stakeholder for companies and hence companies should take voluntary activities to ensure that they operate in an economic, social and environmentally sustainable manner.

I chose P&G because of the fact that the company is one of the largest consumer goods company in the world and the company balances the interest of all its stakeholders quite optimally. This has led to satisfied employees, satisfied customers, cost reductions, and sustainable business operations for the company. For its size and scope the company is doing very well in this regard (i.e. balancing the interest of all stakeholders) and this led me to select P&G.

This document will be useful for stakeholders as they will be able to see and decide for themselves how well P&G is doing to deliver a sustainable society in which its business as well as its stakeholders will prosper together and will prosper and grow hand in hand.

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