Question

Date: Class: Name: Midterm Examination 46. G 40. General Motors Company recently announced plans to build a new production facility in Mexico and will be able to take advantage of reduced production costs related to wage rates in the local area. GM will sell the vehicles in Mexico and will also export the Chevrolet Cruze model the plant produces around the world. The finished products costs will be based on the Mexican peso, which fluctuates but is generally considered to be weaker than the U.S. dollar or euro. This will provide General Motors with a price advantage in the export market. This is an example of the force that affects interational marketing activities. a. sociocultural b. competitive c. economic d. political, legal, and regulatory e technological 47. The global technology company Motorola received negative publicity related to allegations that its workforce at a _plant in China was overworking the employees who worked as many as 15 hours a day in poor factory conditions. Motorola and other companies that participate in China's manufacturing industry have hired inspectors to ensure the contracted agreements are being followed and worker safety and rights are protected. a. contract manufacturing b. trading company's c. licensing d. direct ownership e. franchising b 48. Evaluative criteria for brands within the consideration set are both a. selective and expansive. (6. objective and subjective. c. internal and external. d. extended and routinized. e. perceptive and selective. 49. After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonan a. the congruence between external and internal searches for product information. b. a function of the manner in which the manufacturer of the product describes its attributes. c. dissatisfaction with the purchase. d. the establishment of criteria for comparing products. ndoubts that occur because the buyer questions whether the decision to purchase the product was right.

Answer 1

46. c. economic

47. a. contract manufacturing

49. e. doubts that occur because the buyer questions whether the decision to purchase the product was right.