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if we divide users of ratio into short term lenders, long term lenders and stockholders, in...

if we divide users of ratio into short term lenders, long term lenders and stockholders, in which ratio would each group be more interested and for what reasons?
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Short term lenders will be most interested in the firm’s ability to repay debt so they would be interested in the liquidity ratios, Current ratio and Quick ratio.

Short-term lenders LIQIDITY concern is with the firm’s ability to pay short-term obligations as they come due.

Long-term lenders–leverage ratios are concerned with the relationship of debt to total assets.Long-term lenders–leverage ratios will examine profitability to insure that interest payments can be made.

Stockholders–profitability ratios, with secondary consideration given to debt utilization, liquidity, and other ratios. Since stockholders are the ultimate owners of the firm, they are primarily concerned with profits or the return on their investment.

Profitability ratios
Profit margin
Return on assets
Return on equity

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