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You are a Brand Manager for a sneaker manufacturer (like Nike or New Balance), and you...

You are a Brand Manager for a sneaker manufacturer (like Nike or New Balance), and you are using Facebook to reach college-age women and men over the age of 55-years-old. What three or four interests would you expect each segment to have when trying to reach them through Facebook? How could this information help guide your pricing strategy?

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Some expected·likes, or interest of college-age women, when reached with some social networking sites are: Fashion including clothing, shoes, jewellery, etc. Books and magazines Music . Mobile phones Television serieSCollege Age Women: What could be price Availability of designs Availability of product * Men Over 55 years of Age: Comfort for exercise » Price Grip of sneakerMost useful as a brand manager would be Facebook. Because it has the highest number of visitors among the four social networks. As my target is both college-aged women and men over 55 years of age, facebook would be the best because it is the most common method of social interaction used by all age groups. As a brand manager I could open a separate page to promote my brand targeting specifically the college-aged girls and men over 55 years of age. Also another advantage of using facebook is that the users can share their views, information, ideas and suggestions with public and with their friends.

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