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You are a brand manager for a sneaker manufacturer like Nike or New Balance and are...

You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to reach (a) college-age women and (b) men over 55 years of age. Identify which one of the four social networks described in the chapter would be most useful to you and why?

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Answer #1

Of the 4 social media networks described in the chapter, the one that would be most beneficial for me as a brand supervisor would be Facebook.Because it has the greatest variety of visitors amongst the 4 social networks. As my target is both college-aged women and guys over 55 years of age, Facebook would be the best due to the fact that it is the most common technique of social interaction used by any age group. As a brand supervisor, I might open a different page to promote my brand name targetting specifically the college-aged ladies and males over 55 years of age. Another advantage of using Facebook is that the users can share their views, information, ideas, and suggestions with the public and with their buddies.

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